Relative Effort

Most athletes on Strava knew they were working hard, but they couldn't see it adding up. Our team set out to find a new way for athletes to track cumulative training load across any sport, personalized to their own capabilities rather than compared to the broader Strava community. The challenge wasn't just visualizing complex data — it was making that data feel human enough that athletes actually knew what to do with it.

Most athletes on Strava knew they were working hard, but they couldn't see it adding up. Our team set out to find a new way for athletes to track cumulative training load across any sport, personalized to their own capabilities rather than compared to the broader Strava community. The challenge wasn't just visualizing complex data — it was making that data feel human enough that athletes actually knew what to do with it.

Design lead · UI · UX

Jun 14, 2017

The Fitness & Freshness graph was how athletes measured progress, but was difficult to understand and tried to do too much in a single view.

The Relative Effort view showing weekly and 6 week trends

Activity module